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Crafting an approachable luxury brand and comprehensive digital presence for Trinity Collective, a serene resort in Trinity Beach.
Developing a visual identity inspired by tropical elements and Hampton-style interiors
Trinity Collective is a newly established resort in Trinity Beach, Cairns, aiming to cater to premium travellers seeking peace and luxury in a tranquil setting. Initially approaching us for digital marketing consultation, we recognised the importance of establishing a strong brand identity to influence perception and attract their target audience.
We crafted a logo and branding pack inspired by the beachy tones of Trinity Beach and the fan palm, providing a tropical reference. The colour palette drew from Hampton-style interiors, with a touch of gold added to evoke a sense of luxury. This visual identity reflects their commitment to comfortable living through warm colours and symbolic elements, positioning Trinity Collective as an approachable yet upscale destination.
Enhancing the resort's presence with a user-friendly website, signage, and professional media
The branding extended beyond marketing materials, influencing the style and design of the entire building. We developed a visually appealing and user-friendly website that showcases the resort's amenities and serene location, providing potential guests with all the information they need.
Our comprehensive service package also included signage, professional photography, and video production, all working together to build a cohesive identity for the resort. By integrating these elements, we helped Trinity Collective attract premium travellers who prioritise peace and luxury, establishing them as a distinguished destination slightly off the beaten track in Trinity Beach.
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