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Copperlode Brewing
Branding a Cairns-based brewery that prides itself on using Copperlode Dam’s pristine water—making every beer truly special.
Bringing Copperlode Dam to Life in a Signature Craft Brewery Identity
Hand-drawn illustrations and an industrial-chic aesthetic that underscore the brewery’s unique water source.
Copperlode Brewing Co. sought a brand identity that paid homage to its namesake dam—Cairns’ primary water source—while evoking a rugged yet inviting feel suitable for a brewery venue. Their water, drawn from Copperlode Dam, is a key ingredient they claim sets their beers apart, so the visuals needed to highlight this distinctive selling point.
To achieve this, we created a hand-drawn, stylised rendition of Copperlode Dam as the brand’s focal point. The copper colour, referencing both the dam’s name and an industrial vibe, informed the overall aesthetic. This guided everything from the grunge-inspired interior design elements to packaging and signage.
Designing Tap Labels and Beyond
Distinctive beer varieties brought to life through illustration and cohesive branding.
Building on the copper-toned, grunge-industrial palette, we crafted custom tap labels for each beer variety. Each design incorporates its own playful imagery—like a speeding boat or local wildlife—tying all products together under one unified brand while allowing each brew’s personality to shine.
From business cards and merchandise to the atmospheric interior décor, every facet of Copperlode Brewing Co. consistently conveys the story of local pride and exceptional water quality. The result is a striking, instantly recognizable identity that resonates with customers in Cairns and beyond, reminding them that every great beer begins with great water.
