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A comprehensive brand overhaul and digital strategy that transformed Collins Constructions into a market leader in commercial design and construction in Far North Queensland.
Transforming a small business into an industry leader through cohesive branding and marketing
Collins Constructions, specialising in premium commercial design and construction, recognised that their existing branding didn't reflect their ambitious vision for growth. To elevate their market position, they required a complete brand transformation that would resonate with their target audience and convey their commitment to excellence.
By conducting a detailed assessment of their business goals and ideal brand identity, a sleek and professional branding package was developed. This included a new logo, cohesive brand guidelines, and marketing collateral that effectively communicated their expertise and set a new standard in the regional construction industry.
Leveraging a redesigned website and multimedia content to solidify market leadership
To align with the updated branding, Collins Constructions' website was completely redesigned. This not only enhanced their online visibility but also provided clients with an engaging platform to explore their services and past projects.
High-quality videography and photography captured their significant projects, such as the new Volvo Cairns showroom. These visual assets were utilised across social media, YouTube, and the website, showcasing their capabilities from concept to completion.
This strategic approach propelled Collins Constructions' growth, establishing them as a landmark business and a market leader in Far North Queensland.
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Pelham Collins
Director
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