Cathay Pacific

Cathay Pacific, in collaboration with Cairns Airport, marked a significant milestone by introducing new flight routes directly connecting Hong Kong to Australia’s Tropical North. This strategic development aimed to boost tourism and provide travellers with easier access to the Great Barrier Reef and beyond. To commemorate the occasion, a lively launch event was organised, highlighting the region’s unique culture and the airline’s global reach.

Our team was tasked with capturing the excitement surrounding the partnership. From speeches by airline and airport representatives to cultural performances, we aimed to convey both the local community’s enthusiasm and Cathay Pacific’s dedication to forging stronger international ties.

By photographing key moments—like the ribbon-cutting ceremony and the arrival of Cathay Pacific staff greeting guests with traditional dim sum and lion dancing—we revealed the vibrancy of this cross-continental collaboration. The imagery also included the aircraft on the tarmac, symbolising the new gateway between Hong Kong and Cairns.

These photos serve not only as a record of the launch but as a tool for ongoing marketing efforts by both Cathay Pacific and Cairns Airport. Emphasising fresh travel opportunities and cultural connectivity, the coverage underlines the significance of these flights in attracting international visitors and expanding Far North Queensland’s global footprint.