“
Bang Media’s innovation and strategic marketing have been vital in elevating Cairns Airport’s brand over our 10+ year partnership.
”
Enhancing Cairns Airport's brand presence and community engagement through strategic marketing, creative design, and comprehensive event coverage.
Long-term creative initiatives driving impactful marketing, events, and communication solutions
As the gateway to Tropical North Queensland, Cairns Airport aimed to elevate its brand presence and deepen its connection with the community. Over nearly two decades, we have effectively served as an extension of their in-house marketing team, constantly providing a series of strategic creative solutions.
Through cohesive marketing campaigns, engaging event coverage, and consistent branding across various platforms, Cairns Airport has maintained a strong and recognisable presence in the region. These efforts have ensured that their messaging remains impactful and resonates with both travellers and locals alike.
Enhancing awareness and engagement via impactful storytelling and design
A notable project involved creating a celebratory video for the 15-year anniversary of the Airport Ambassadors program, honouring the volunteers who assist passengers and enrich their Cairns experience.
Additionally, the biannual emergency exercise simulations were documented, highlighting the collaborative efforts of Far North Queensland Emergency Services and Cairns Airport's dedication to safety.
Ad concepts have also been developed to feature Cairns Airport's sponsorship of local events and support for regional businesses, utilising compelling imagery that maintained brand consistency.
Through ongoing support facilitated by Bang+, a recurring client retainer program for those needing constant creative work, Cairns Airport continues to strengthen its community engagement and reinforce its position as a leading regional airport.
“
Bang Media’s innovation and strategic marketing have been vital in elevating Cairns Airport’s brand over our 10+ year partnership.
”
Tayla Ahrens
Marketing Manager
–
Cairns & Mackay Airport
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