Cairns Regional Council

Cairns Regional Council aimed to deepen its engagement with residents and visitors by addressing critical issues and showcasing the region's assets. Recognising the need for compelling communication, we created several campaigns to promote responsible practices and highlight essential services.

One significant initiative was the “Bin it, Don’t Flush it” campaign, developed to raise awareness about the dire consequences of improper waste disposal on the Great Barrier Reef. We crafted impactful artwork that visually conveyed the environmental message, which was prominently displayed on trucks and vans traversing the community. This ensured maximum exposure and delivered a powerful reminder to protect this precious ecosystem.

Beyond environmental campaigns, we produced an extensive series of videos showcasing Cairns Regional Council’s Water and Waste infrastructure. These videos educated residents on how water is managed in Cairns, emphasising sustainable practices and the council's commitment to providing essential services.


We also collaborated on promoting cultural events like Flame Arts, capturing the vibrancy of the local arts scene and fostering community participation. By unifying these diverse projects into a cohesive communication strategy, our partnership has strengthened the council's connection with the community, enhancing public awareness and engagement with important regional initiatives.