“
”
Cairns Bank
Revitalising Cairns Bank’s online presence with a user-friendly interface, enhanced SEO, and a fresh design that highlights its home loan offerings.
Modernising a Customer-Owned Bank’s Digital Experience
Elevating UX/UI to align with the brand’s welcoming, community-focused values
As a locally owned, customer-first institution, Cairns Bank wanted to ensure its website delivered an experience that echoed its friendly, helpful approach. Recognising that many customers turn to them for home loans, the bank saw a need for clearer navigation, stronger calls-to-action, and an updated aesthetic. Additionally, they aimed to leverage an extended brand colour palette for distinct visual cues, ensuring users could effortlessly find relevant information.
By referencing the playful concept of a bank card emerging from a wallet, the design team created modular “building block” elements for key site sections. These design choices underscored Cairns Bank’s commitment to seamless banking solutions while subtly highlighting their home loan offerings.
Supporting Growth Through Improved SEO and Flexible Architecture
A structured, mobile-responsive platform that fosters lead generation and in-house adaptability
To further enhance functionality, the new website was built with a flexible modular system, allowing Cairns Bank to update pages effortlessly in line with evolving digital marketing campaigns. This adaptability ensured fresh content could be added without losing consistency or visual appeal.
A refined SEO strategy—anchored in local keywords, optimised content, and user-friendly layouts—supported the bank’s ambitions to attract more families seeking home loans. Integrations such as calculators, scheduling (Calendly), and MailChimp for lead nurturing further boosted user engagement. As a result, Cairns Bank now presents a cleaner, more intuitive platform that resonates with its community-driven mission and sets the stage for continued growth in Far North Queensland.
