“
Bang Media's ability to blend creativity with strategic thinking is remarkable, and it's clear that they are not just service providers but passionate creators who are invested in their clients' success.
”
Crafting a modern brand identity and clear messaging for Computerman, highlighting their approachable IT solutions for businesses.
Showcasing Computerman's dedication to user-friendly technology through sleek design and clear communication
Recognising the need to demystify IT services for businesses, Computerman underwent a comprehensive rebranding initiative. The goal was to create a modern, approachable brand identity that resonated with non-IT-savvy customers, making technology accessible and understandable.
A new logo, branding pack, and website were developed to reflect Computerman's dynamic and user-friendly approach. Strong, distinctive colours and bold visuals were carefully chosen to capture attention and establish a memorable online presence, emphasising the company's commitment to simplifying complex IT concepts.
Avoiding technical jargon in favour of clear, customer-focused language to build trust and assurance
Central to the rebranding was the development of extensive copywriting and messaging that redefined how Computerman communicated its services. By translating IT jargon into straightforward language, the company made its offerings accessible to customers without technical expertise.
This approach ensured that potential clients could easily understand the services provided and feel confident that Computerman wouldn't overwhelm them with unnecessary technical details or sell them solutions they didn't need. The result was a stronger connection with customers, fostering trust and positioning Computerman as a reliable partner for business IT solutions.
“
Bang Media's ability to blend creativity with strategic thinking is remarkable, and it's clear that they are not just service providers but passionate creators who are invested in their clients' success.
”
Will Perrin
Director
–
Computerman
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