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Expanding Revolve Physiotherapy's reach through a strategic rebrand and cohesive digital presence, transitioning from a niche women's health provider to a comprehensive physiotherapy practice for all.
Rebranding Revolve Physiotherapy to serve a broader demographic while retaining core values
Revolve Physiotherapy, a dedicated team of physiotherapists in Cairns, initially specialised in women's health services. As the practice grew, they recognised that this specialisation, while valuable, limited their ability to serve the wider community seeking sports and injury therapy. To overcome this challenge, they aimed to pivot their brand to appeal to a broader demographic without losing the gentle essence that defined their ethos.
We collaborated closely with Revolve Physiotherapy to transition their brand identity. The original logo was reimagined to be more gender-neutral, subtly balancing existing feminine elements with a broader appeal. This careful redesign ensured the brand remained welcoming and professional to all clients, reflecting their commitment to providing the highest quality physio care.
Developing a cohesive website and booking system aligned with the new brand identity
To support the rebrand, we developed a comprehensive website based on the new logo and branding guide. The site features a user-friendly booking system, allowing patients to schedule appointments with ease. By including class schedules for Pilates and group sessions, the website provides a seamless experience for clients to engage with the full range of services offered.
The cohesive and professional design of the website not only reflects the updated brand identity but also enhances the practice's accessibility. By integrating modern functionality and maintaining continuity across all creative assets — from business cards to social media — the rebrand successfully positioned Revolve Physiotherapy as a staple in Cairns, ready to serve the diverse needs of the community.
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