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Crafting a premium online presence for Neater Homes, a locally owned construction company celebrated for building modern, high-quality homes in Far North Queensland.
A visually striking website that showcases luxury home designs and a minimalistic style
Neater Homes required a modern website design that emphasised the premium quality of their builds. To achieve this, we leaned on visually rich content, using large, high-resolution images to highlight their luxury home projects. The site’s clean, minimalistic layout focused attention on the photography, conveying the refined and aspirational nature of their offerings.
The website structure was built for easy updates, allowing the Neater Homes team to efficiently manage pages, blogs, testimonials, and various sections such as House Designs, House & Land Packages, and Gallery. This setup simplified content changes, ensuring the site could evolve alongside their growing portfolio.
Leveraging targeted SEM campaigns and a tailored social media strategy
After launch, we ran dedicated SEM campaigns to promote Neater Homes’ luxury home plans. These campaigns strategically directed potential clients to high-impact pages, boosting inquiries and driving brand awareness. Concurrently, we developed a social media strategy spanning platforms like Pinterest—ideal for visually driven industries—and integrated blogging to highlight their expertise in modern home design.
This approach effectively positioned Neater Homes as a leader in premium residential construction. By combining a modern, image-centric website with targeted digital marketing, Neater Homes continues to attract discerning homeowners seeking custom, high-quality builds in Far North Queensland.
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